Heinz Atelier — The Wolf Wears a Crown
The Wolf with the Crown
Heinz Atelier — who we are and what drives us
The Heinz Atelier logo features a wolf in profile with a crown. The wolf was quickly decided upon for us. We liked the calm in the side view, no direct gaze, no aggressive stance. Rather attentive and completely at peace with itself.
For us, the crown was never associated with power or arrogance. It simply belongs to the motif and complements the wolf without being in the foreground. The dark green adds depth and a connection to nature, while the gold adds warmth and highlights details. Together, the emblem appears calm, clear, and striking.
Below the emblem are "Heinz Atelier" and "Art with Atmosphere" - a phrase that quite aptly describes our work. It was important to us that the logo suited our work while remaining clear and recognizable.
