Heinz Atelier — About the Logo
The Wolf with the Crown
Heinz Atelier — who we are and what drives us
The Heinz Atelier logo features a wolf in profile with a crown. The wolf was quickly clear to us. We liked the calm in the side view, no direct gaze, no aggressive posture. Rather attentive and completely at peace with itself.
For us, the crown was never associated with power or arrogance. For us, it simply belongs to the motif and complements the wolf without being in the foreground. The dark green brings depth and a connection to nature, the gold adds warmth and highlights details. Together, the emblem appears calm, clear, and striking.
Below the signet are "Heinz Atelier" and "Art with Atmosphere" - a phrase that describes our work quite well. It was important to us that the logo suited our work while remaining clear and recognizable.
